{"id":378,"date":"2018-10-23T10:00:01","date_gmt":"2018-10-23T15:00:01","guid":{"rendered":"https:\/\/blog.tileshop.com\/?p=378"},"modified":"2019-10-02T12:31:59","modified_gmt":"2019-10-02T17:31:59","slug":"spotlight-on-kirsty-froelich","status":"publish","type":"post","link":"https:\/\/tileshopblog.wpengine.com\/spotlight-on-kirsty-froelich\/","title":{"rendered":"Spotlight On: Kirsty Froelich, Tile Shop Design Manager"},"content":{"rendered":"\n

We’re excited to feature one of our own Tile Shop team members, Kirsty Froelich, in our latest spotlight. If you’ve been reading the blog, you’ll remember her fantastic design tips from previous posts. Kirsty is the design manager at our corporate headquarters and designs the stunning vignettes in all our stores. Read on to learn about how she keeps her ideas fresh, what tiles she loves the most and what TV shows she’s streaming right now (prepare for your queue to fill up fast!).<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Have you always been interested in interior design?<\/strong><\/p>\n\n\n\n

Absolutely. I always loved babysitting as a kid because I could go into other people\u2019s home and see what they looked like. In 6th<\/sup>grade, I bought all new furniture for my bedroom on my own because I didn’t like how my mom decorated. I took the bus to Dayton\u2019s, spent my babysitting money on furniture, artwork and bedding and I had it all delivered one day. My mom asked me, \u201cWhat are you doing?!\u201d And I just said, \u201cI\u2019m redoing my room.\u201d She had no idea! I don\u2019t know what they thought at the store, but it seemed perfectly normal to me.<\/p>\n\n\n\n

Tell us about your college experience.<\/strong><\/p>\n\n\n\n

Even then, I was always designing. I went to the University of North Dakota and decorated my dorm room in a Marilyn Monroe theme. It caught the attention of other people on my floor, and, before I knew it, I’d started a small business decorating dorm rooms. Then, I transferred to North Dakota State University where I graduated with a degree in apparel textiles and a minor in art. I wanted to be a textile designer but I ended up not being interested in the science aspect. So I went back to school and got a 2-year degree from NKBA (the National Kitchen and Bath Association) for a kitchen and bath design focused program.<\/p>\n\n\n\n

\"Glamorous
“I love the soft brushed golds and greys here. Mixing stone and ceramics into one design is a great example of fusion.” Featured: Tempesta Neve Polished Wheaton<\/a>, Bulevar White<\/a>, Tempesta Neve Polished Amalfi<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

How have you seen kitchen and bath design evolve since the beginning of your career?<\/strong><\/p>\n\n\n\n

Definitely, especially because it’s a relatively new field. Years ago, bathrooms and kitchens were largely utilitarian spaces, not places where the family gathered. Now they’re two of the most important areas in the home. When I started out, it was all beige and cherry wood. Everyone had very similar stuff because every company sold very similar stuff. Then the style became much more contemporary. Now the trend has swung back towards the middle and become a more transitional, warm style.<\/p>\n\n\n\n

“I truly believe that you shouldn\u2019t worry about what\u2019s in fashion because if you go with what you love, you make the fashion.”<\/p><\/blockquote>\n\n\n\n

What have you been most proud of in your career?<\/strong><\/p>\n\n\n\n

When I see a customer photo<\/a> and realize they\u2019ve taken my design from a store and recreated it in their homes, that’s when I feel most proud. I just want people to love my designs, and it makes me feel good that they want something I created in their homes. I’m also proud of the trim pieces that allow people to customize and elevate their projects and the unique mosaics that I’ve designed for The Tile Shop.<\/p>\n\n\n\n

What is your favorite tile?<\/strong><\/p>\n\n\n\n

I love Hall Blanco<\/a>. It goes with every mosaic<\/a> and with almost everything. The unique size and cool color add a contemporary feeling to bathrooms. I\u2019m also immediately attracted to anything blue and purple because they’re my favorite colors. Our Beachwalk tiles<\/a> have all my favorite colors in them.<\/p>\n\n\n\n

\"Calming
“This is my absolute favorite shade of blue because it reminds me of the color of a stormy sky. The classic white and blue combination is clean and timeless.” Featured: Blanco Waves<\/a>, Winter Morning<\/a>, Hampton Polished Stanton<\/a>, Style Cenezia<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Do you have any tips for young designers?<\/strong><\/p>\n\n\n\n

Listen and ask a lot of questions. Your client will clue you into what he or she is looking for. Everyone has a style, and you just have to narrow theirs down. To be a great designer, you have to be a great salesperson, too. If you can\u2019t communicate a vision to your customer, it doesn\u2019t matter how great it is. It won’t go anywhere because the client isn’t going to buy it.<\/p>\n\n\n\n

“To be a great designer, you have to be a great listener as well as a great salesperson.”<\/p><\/blockquote>\n\n\n\n

Where do you find inspiration?<\/strong><\/p>\n\n\n\n

Every morning I look at Pinterest, Houzz and Decor Pad to see what\u2019s new. I read hundreds of blogs so I know what our customers are seeing. And I actually get a lot of inspiration from going to nice stores like Nordstrom, Williams-Sonoma or Pottery Barn. You might not relate them to tile but it\u2019s about the lifestyle that people want to emulate and bettering their lives. If you think about it, your bathroom is the first thing you see every morning. Don\u2019t you want to like what you see? Design is a big part of that.<\/p>\n\n\n\n

How would you describe your personal design aesthetic?<\/strong><\/p>\n\n\n\n

It’s very clean and contemporary, and I think that’s because there\u2019s so much going on in my head. I like my house to be clean and uncluttered. I have a lot of contemporary artwork around my home and a lot of blues, tans and whites. The vibe is modern California coastal style mixed with East Coast Hamptons style.<\/p>\n\n\n\n

\"Modern
“This look is really fresh and modern to me. I enjoy using classic shapes in different ways, like with this vertical subway tile.” Featured: Bulevar White<\/a>, Charcoal Blend Gatsby<\/a>, Noir Engraved<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

How do you keep ideas fresh when you\u2019re working in the same medium day after day?<\/strong><\/p>\n\n\n\n

Plan, plan, plan! I make sure I am using a wide variety of tiles that will get people excited. I also like to divide and conquer, so I don\u2019t try to do too much at once. Splitting every project into little parts, making each one the best it can be and then going to the next part helps me focus. It\u2019s been really easy this year because our selection has grown so much that I couldn\u2019t possibly use all the new tiles<\/a>. Sometimes I can\u2019t sleep the night before I am designing a project because I\u2019m so excited.<\/p>\n\n\n\n

Who are your biggest design influences and inspirations? <\/strong><\/p>\n\n\n\n

Kelly Hoppen is my favorite. She has a clean, beautiful, contemporary aesthetic. I respect that she\u2019s branched out into other things and created an entire business based on the thoughts in her head. I also love Dayna Decker, Kristin Cavallari, Reese Witherspoon and Chyka Keebaugh. It\u2019s hard to get your vision out there, so I love those success stories. Contemporary artists, like Kandinsky, Klee and Picasso, and expressionists inspire me. Art has been a big part of my life, and I always try to include nice art in our showrooms. Coco Chanel and Zac Posen are a couple of my icons from the fashion world.<\/p>\n\n\n\n

What\u2019s your favorite part of your own home?<\/strong><\/p>\n\n\n\n

Probably my living room. I’ve always wanted a great sectional, and it\u2019s perfect for my dog and I to lay on and watch Netflix. Being able to make choices and buy the furniture I want is really exciting for me. I don\u2019t take it for granted.<\/p>\n\n\n\n

What is your dream client or project to work on designing?<\/strong><\/p>\n\n\n\n

It would actually be a project for myself. I would love to buy a mid-century modern home, gut it and make it contemporary.<\/p>\n\n\n\n

\"Marble
“Everyone wants to feel like a movie star. Can you imagine walking into this bathroom to start your day? It’s so glamorous.” Featured: Firenze Carrara Collection<\/a> (honed), Camilla w\/ Mirror<\/a>, Antique Mirror Bevel Amalfi<\/a>, Antique Mirror Bevel<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

The Fun Five
<\/strong><\/h2>\n\n\n\n

What is your dream vacation?<\/strong><\/p>\n\n\n\n

I\u2019m a big British TV fan, and one of my favorite shows ever is called Midsummer Murders<\/em>. I would love to rent a cottage in the Cotswolds where it takes place for a week and take a cooking or painting class there.<\/p>\n\n\n\n

What are you streaming right now?<\/strong><\/p>\n\n\n\n

I watch lots of British and Australian TV shows on Acorn TV. I love the Australian show Offspring<\/em>. It has amazing scenery and quirky design. I also love Killing Eve<\/em> and Death in Paradise<\/em>.<\/p>\n\n\n\n

What song do you always get stuck in your head?<\/strong><\/p>\n\n\n\n

I\u2019ll get one song in my head and listen to it 20 times in a row when I\u2019m running. Plus, I love 80s music and Sade for listening to while I\u2019m designing and shopping.<\/p>\n\n\n\n

Who would play you in a movie?<\/strong><\/p>\n\n\n\n

Either Lisa Whelchel who played Blair in The Facts of Life <\/em>or Nicole Richie. Those are the celebrities I’ve been compared to the most.<\/p>\n\n\n\n

If you weren\u2019t doing what you do, what would your career be?<\/strong><\/p>\n\n\n\n

I would love to be a realtor because I love seeing people\u2019s homes.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’re excited to feature one of our own Tile Shop team members, Kirsty Froelich, in our latest spotlight. 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