Brandy Janke, The Tile Shop Product Designer

What was your path to becoming a product designer? Were you always interested in that field?

I never would have guessed I’d end up in product design but, looking back, it makes perfect sense because design has always been a big part of my life. In kindergarten, other kids were drawing pictures of their families and I was drawing floor plans! I got a lot of this from my dad who taught interior design. Because of his influence, I was directly connecting to my surroundings at home. When I got older, I discovered that I was interested in how I could improve someone’s everyday space and their life, so I decided to study interior design at the University of Wisconsin-Stout. I loved my ceramics class there because it taught me about layering glazes and how different temperatures achieve different effects. After I graduated, I realized tile was the perfect fit for me and my experiences.

You began at The Tile Shop on the sales floor. Can you tell us a little about your journey to where you are now?

After sales, I worked my way up to assistant manager and then store manager. I started noticing and pointing out trends that we were missing or products that I thought would sell well in our stores, and then I was able to move up to the corporate office. In my time at the stores, I learned that tile serves a functional purpose but also plays an important role in design.

“Nouveau Raku was born out of the combination of two trends I saw in the industry. Both wood-look and cement-look tiles are popular so I combined them into one unique design.”

Learning how to work with designers, builders and customers who all have different experiences with tile was an important lesson, too. Regardless of if they’re using tile in their day-to-day work or doing a first-time project, everyone can use some assistance creating their vision and blending function with fashion. What I’m doing now allows me to go a step further and develop products that add a special designer touch to a space. It’s exciting knowing I’m creating something that could be a special part of someone’s home for many years.

“This was such a fun one! I started with the idea of a board game or a maze and spun it on its head. The path doesn’t actually connect which makes this pattern visually disruptive and more interesting to the eye.” Featured: Victoria Grey Meander Marble Mosaic

What are you most proud of in your career at The Tile Shop?

Definitely the amazing designer collaborations I’ve worked on! From the new Annie Selke collection to Laura Ashley and Ted Baker, collaborating with creators, artists and visionaries of great brands has taught me a lot. I’ve learned how I can help guide our partners as they enter a new product category while also appealing to their current customer base and staying true to The Tile Shop’s vision. I love collaborating and bringing the best of two worlds together to create something amazing and new. Knowing that these designs are in homes and a part of people’s lives is a fulfilling feeling.

“I noticed arrow motifs trending in decorating, so I wanted to design a tile based on that inspiration. The Victoria Grey Archer with white marble mosaic makes a traditional chevron design more modern by incorporating this arrow design.”

What are your favorite Tile Shop tiles?

I’ll always have a special connection to the tiles I’ve created, and I love to see the salespeople have fun designing with them. But I’d have to say my favorite is the one I designed that got me this job, the Modern Vineyard listello and mosaic. To see that come to life and to become a part of our product assortment was exciting.

Brandy’s Modern Vineyard stone mosaic come to life. The full wall highlights the inspiration behind the design and the name of the tile—vines.

Brandy’s Top 10 Tiles

What are your biggest inspirations and influences?

I love Michael Kors and Marc Jacobs. Purses and shoes are kind of my thing! And sometimes I even get ideas for tiles from them. How a bag or shoe is structured is a type of product design that makes me wonder how a piece was created. Thinking about the design process for a purse makes me think differently about my tile design process. Some of my favorite interior designers are Dorothy Draper, Elsie de Wolfe, William Haines and Kelly Wearstler. These designers tend to have similar aesthetics to my personal style, which is Hollywood glamour with elements of sparkle. I get a lot of color palette, layering, pattern and finish inspiration from these designers.

“I wanted to design something super feminine with the Monroe Marquina marble mosaic. This play on a fleur-de-lis design along with the sparkly details is very me.”

“For this design, I really wanted the iridescence to come from the back of the tile instead of the surface. Working with the manufacturer, we truly developed a new process to make this happen in Glass Silver Diamond.”

The hint of sparkle and glamour in this tile are Brandy’s signature.

Can you talk about the design process behind the Annie Selke for The Tile Shop collection?

We built a really great relationship with Annie after we saw how inspirational she is as a person. Being big fans of her fabrics and textiles, there was a great opportunity there to bring on a different kind of tile product. The design process was truly a collaboration of two different realms of expertise. (Note: See Brandy in action talking about the collection here or read more about it on our blog post.)

Do you have any advice for aspiring designers?

Product design wasn’t something I set out to do. It came naturally to me but it takes a lot of work so my best advice is to work hard for what you want.

“I love the idea of a wood-look tile that’s even more rustic. Elements of navy blue and dark brown really bring that out in this tile.” Featured: Agrigento

What has been the biggest perk of the job? I hear you get to travel a lot for work.

The Tile Shop has taken me to so many different countries, but Spain was my favorite. The relaxed culture and the history were the highlights. I love being immersed in history, and in Spain, it’s in the air. It’s something you can feel that doesn’t have to be explained.

Brandy’s photo of Casa Milà by Gaudí in Barcelona, Spain.

THE FUN FIVE

What is your dream vacation?

A catamaran in the Mediterranean to hop around to different islands, Italy and Greece.

What are you streaming right now?

I love TV shows that make me think. Right now, I’m watching The Colony. It’s a post-apocalyptic show that explores what would happen if cell phones and electricity went away and asks what we would do if everything changed. (P.S. It’s on Netflix!)

What’s your favorite hobby when you’re not working?

Reading or painting.

Who would play you in the movie of your life?

Amy Adams.

If you weren’t at The Tile Shop, what do you think your career would be?

I think I would be happy doing anything creative like making jewelry or selling my artwork. As long as I had a creative outlet, the job title wouldn’t matter.

The post Spotlight On: Brandy Janke, Tile Shop Product Designer appeared first on The Tile Shop Blog.

This past September, The Tile Shop sent a team to Cersaie including Brandy Janke, product designer, and Rob Grosskopf, manager of product management. They brought back their observations, stories, pictures and upcoming tile trends to share with the rest of the team.

Cersaie by the Numbers

It’s hard to comprehend just how vast Cersaie is, but the numbers speak for themselves.

• 100,000+ visitors over 5 days
• 1.7 million square feet of show spaces
• 800+ vendors
• 40+ countries represented
• 18 halls

A small portion of the many Cersaie attendees.

Welcome to Cersaie!

Attempting to tackle Cersaie without a plan would be too overwhelming, so the team made 30 brief appointments each day to meet with vendors they were interested in. Before the show, Brandy worked on developing a Tile Shop lookbook to show vendors what we’re interested in seeing and the trends we’re expecting to be big in the next year to act as a visual shopping list.

“The look book is a progression of where tile design is heading based on trends in interior and product design, art and fashion. After seeing what vendors have to offer, our team decides what the market is missing and we work to develop new and exciting products to meet design demands.”—Brandy Janke

A Day at Cersaie

Appointments with vendors took place all day and were spread out over 12 massive buildings. (The team clocked six miles of walking a day!) Each vendor has a booth that acts as a mini showroom, as seen in the amount of detail and design in the image below.

An artistic and aesthetically pleasing vendor display.

In these brief meetings, the team challenged vendors to show their newest and most original products. The companies design and develop lines of tile specifically for the show, anticipating new trends and putting their best foot forward. Trusted vendors get a peek at The Tile Shop’s lookbook to see if they can fill in any of the product or trend gaps that have been identified. A close vendor partner may even offer to develop a new product based on the inspiration in the lookbook, creating an original tile.

Vendor meetings taking place.

Foliage makes this display stand out from a crowd.

Top Trends

We can’t talk about Cersaie without talking tile trends. This year, ceramic tiles mimicking the look of tin ceilings, white marble, 3-D tile and new advancements in technology were the big stories.

“We noticed a lot of experimentation with the incredible advancements this year. The whole team can’t wait to see what is presented at next year’s show.”—Brandy Janke

Deep ink technology, which gives a realistic marble veining effect to man-made porcelain tile, and nanopolish, a process that creates a high-definition glass glazed look, are two of the newest advancements on display this year. And large-format tile? It just keeps getting larger. A 10-foot tile was even presented by one vendor.

Bold and colorful tiles display a patchwork trend.

Beyond Cersaie

Another year, another successful scouting mission. Attending shows like Cersaie is important for The Tile Shop team. It’s an investment in our customers that allows us to have the most robust selection around.

“Cersaie is a scouting experience. It allows us to see what is out in the market and stay ahead of trends to ensure we bring the most unique new products to our stores. After this year, I feel very confident that The Tile Shop is ahead of the trends. We have a lot of exciting things our customers are going to love coming out over the next year.”—Brandy Janke

Cersaie has made us even more excited about what 2019 has to bring. Check back over the coming months to see what new arrivals we have in store.

The post The 2018 Cersaie Tile Show appeared first on The Tile Shop Blog.