Style & Design
Annie Selke + The Tile Shop Collaboration Announcement
The Announcement
Confession: We’ve been keeping a secret for the past year. And we couldn’t be more thrilled that the time has come when we can finally share it with you. The Tile Shop and Annie Selke have partnered to create an exclusive collection of more than 200 tiles that will be launching in January 2019.
“I love color, I love pattern, I love textiles. In this collaboration, we’ve taken the beauty of textiles and translated it to tile.”—Annie Selke
Brandy Janke, Tile Shop product designer, and Annie Selke
A true collaboration from the very beginning, this collection has been a labor of love for over a year. Using many of Annie’s fabrics, rugs and patterns as inspiration as well as developing new products and finishes, The Tile Shop’s product design team and the Annie Selke team created an array of tiles featuring inspired and original patterns and textures made with brand-new manufacturing techniques.
“We built a great relationship with Annie, and we saw how inspirational she is as a person. There was a great opportunity there to create a different kind of tile product.”—Brandy Janke, Tile Shop product designer
The Collection
The result is a comprehensive collection featuring coordinating substories that speak to different design trends, colors and patterns. From bold and bright to feminine and subtle, this diverse collection has something for everyone—especially fans of Annie Selke’s textiles that want to translate a look from the soft textures of a bedroom or living room into the hard surfaces of a kitchen or bathroom.
“The Tile Shop’s expertise in all things tile coupled with our expertise in fabrics and textiles has led to an extraordinary collaboration and a collection I can’t wait for everyone to see.”—Annie Selke
The Event
To celebrate the collection and introduce it to the design community, The Tile Shop and Annie Selke hosted a launch party in October in the fashion capital of the country, New York City. There, influencers, media and special guests previewed the collection and mingled with both teams to hear firsthand about what inspired the designs.
“Annie is very creative. She has a little bit of a girly flair, a feminine touch, and that’s how we design, too, so it’s a perfect meeting of the minds for us.”—Bria Hammel of Bria Hammel Interiors
Preview the collection on our website and sign up for emails to be notified when the collection launches. Check back on the blog to stay up to date on everything The Tile Shop.
